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TRANSFORMATION OF THE POST-INDUSTRIAL AREA OF MODETA JIHLAVA
Trlicová, Martina ; Doležel, Martin (referee) ; Havliš, Karel (advisor)
The city-planning and architectural study of the bachelor thesis is focused on the transformation of the former Modeta textile factory into a multifunctional complex in connection with the city center. The factory is situated in the middle of the Silver Valley on the bank of Jihlávka River in close proximity to the Jihlava Zoo. The thesis focuses on integrating the complex into the city's structure, making it more accessible and creating new links to the other parts of the city with a reflection on the future interconnection of the Modeta complex with the zoo. The thesis covers defining a new building plan that transforms the former textile factory building with unused potential into a social multifunctional center providing diverse possibilities how to spend time there and making the place interesting for visitors and local residents as well. The study also includes the adaptation of the outdoor space and the incorporation of new outside elements for enhance the importance and quality of the entire Silver Valley area.
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Possibilities for development of Zoo Jihlava from the point of view of visitors
STRAKOVÁ, Aneta
The thriving zoo provides excellent animal husbandry and care, as well as an offer of unusual experiences, education and quality of services for their visitors. The presented work deals with the possibilities of potential development of the Jihlava Zoo from the visitors' point of view. The main aim of my work was to assess the possibilities of spatial and technological development with regard to their wishes. In addition to the analysis of the results, the diploma thesis contains specific recom-mendations for the future development of the zoo. The evaluation of the results took place on the basis of a questionnaire survey, which was attended by 400 respondents from among the visitors of the Jihlava Zoo. Of the innovations proposed by the zoo, respondents expressed the greatest interest in its spatial growth and new restaurant facilities. According to the respondents, it is appropriate to extend the zoo to the area of the former textile factory. In their opinion, it is the best way to make use of it. The industrial area could be used for a new pavilion and a large-capacity restaurant. Visi-tors would also welcome combined indoor exhibits with outdoor enclosures for animals.
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TRANSFORMATION OF THE POST-INDUSTRIAL AREA OF MODETA JIHLAVA
Trlicová, Martina ; Doležel, Martin (referee) ; Havliš, Karel (advisor)
The city-planning and architectural study of the bachelor thesis is focused on the transformation of the former Modeta textile factory into a multifunctional complex in connection with the city center. The factory is situated in the middle of the Silver Valley on the bank of Jihlávka River in close proximity to the Jihlava Zoo. The thesis focuses on integrating the complex into the city's structure, making it more accessible and creating new links to the other parts of the city with a reflection on the future interconnection of the Modeta complex with the zoo. The thesis covers defining a new building plan that transforms the former textile factory building with unused potential into a social multifunctional center providing diverse possibilities how to spend time there and making the place interesting for visitors and local residents as well. The study also includes the adaptation of the outdoor space and the incorporation of new outside elements for enhance the importance and quality of the entire Silver Valley area.
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Visitors' satisfaction with ZOO Jihlava - first versus repeated visitors
STRAKOVÁ, Aneta
Zoos are among the popular tourist attractions. However, the operation of the zoo is very costly, and their sustainability is directly dependent on attendance. It is therefore necessary to know the satisfaction of the visitors and to understand their demands. Visitor satisfaction is a key factor in repeated visits and the proliferation of good reputation.
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Information system and environmental education in ZOO Jihlava
APFELTHALEROVÁ, Kateřina
This bachelor thesis is composed of two parts. The first part includes general information about an environmental education, its history, significance and instruments that are used for education, educational trails and zoological gardens information system, general information about zoos, history of animal breeding and information about Zoo Jihlava, its history and current status. The second part of thesis deals with the analysis of environmental education tools and information systems tools in Zoo Jihlava. It also contains a questionnaire survey in which the satisfaction of visitors with partial indicators in zoos about environmental education and information systems is found. The questionnare answered 200 respondents after a visit Zoo Jihlava.
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Analysis of Marketing Mix Tools of a chosen Company
Kalná, Iveta ; Svoboda, Petr (advisor) ; Řepová, Helena (referee)
The aim of this bachelor thesis is analysis of the present marketing mix of ZOO Jihlava. The thesis is devided into theoretical and practical part. The theoretical one is concerned with a definition and characterization of the services, marketing services and a problems of a particular devices of extended marketing mix. Alongside this part will be a foundation for practical part. The core of the practical part is also a detailed analysis of marketing mix. The section of this part is the SWOT analysis made by me using individual matrixes. In the end of this thesis is evaluation of present marketing mix with the recommendation on the basis of this investigation and made SWOT analysis.
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Evaluation of breeding of primates of Lemuridae Family in zoo Jihlava
BENEŠ, Jiří
Lemurs are diurnal prosimians that come from the fourth biggest island in the world Madagascar (587 041 km?). They are mainly frugivores and folivores. Because of the loss of their natural habitat and occasional hunting they are threatened with a continuous descending trend. This thesis was created in order to assess the history of diurnal lemurs breeding in the Jihlava ZOO since the beginning until now, to compare rearing in individual ZOOs in the Czech Republic, to compare the number of young lemurs in one litter in a Czech ZOO with the literature data and to compare the environment of the bred species with the conditions described in the literature.
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Identifikace vlivů na návštěvnost vybraných zoo v České republice
Janíčková, Tereza
The aim of this bachelor thesis is to identify the effects of attendance of selected zoos in the Czech Republic by using statistical analysis. In the theoretical part are listed knowledge and concepts of tourism, zoo attendance and the theory of statistical analysis. The practical part includes an analysis of the monthly time series of selected zoos in the years 2007-2012, the following comparison between themselves, the identification of the factors influencing the attendance of selected zoos and their statistical testing. Based on the results, there is created the proposal to increase zoo attendance in future years.
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The usage of Jihlava ZOO excursions in the Homeland study and Biology lessons
URBANOVÁ, Andrea
This diploma paper describes various possibilities of how to make the best account of Jihlava ZOO excursions in the primary school lessons of Homeland study and Biology. This work also reports methodical instructions on the realization of these excursions. The theoretical part of my thesis deals with the basic characterization of Primary School Educational Program, on which basis mentioned excursion projects were drawn and, in addition, this part also shows us some essential information about Jihlava ZOO. In following four chapters, the author explains the organization of these proposed excursions and gives us basic data about the concrete possibilities of their usage.
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